“Flash&Go” is Silk’n Home Skinovations‘ top-selling at-home aesthetic device, and it’s now available at Belk.com. The partnership will provide customers in the southern U.S. market direct access to Silk’n products.

Back in January, the company partnered with Bed, Bath & Beyond.

“We are very pleased to have a presence on Belk.com giving our customers more access to these popular products,” says Scott Lyon, vice president of sales for Home Skinovations.

Lyons continued, “Our expectations were exceeded with the introduction of Silk’n Flash&Go to the market which resulted in the addition of retailers like Belk.com.”

Silk’n Flash&Go retails for $299, and uses safe, FDA-cleared Home “Pulsed Light” technology, which leading dermatologists have clinically proven as providing permanent results for unwanted hair.

The device’s ergonomic design allows users to more easily target any area that requires treatment.